120 founders enrolled this month

From napkin idea
to $10K MRR.

A step-by-step curriculum for solo devs, weekend PMs, and non-technical founders who are done reading and ready to ship.

// 3-question founder diagnostic

days avg to first paying customer

$8K

highest MRR from a single cohort

92%

completion rate (industry avg: 12%)

Takes 60 seconds · No email required yet

Marcus Webb@marcuswebb_dev

"First Stripe payment before I had a product. Wild."

Priya Nair@priyanair_pm

"Raised my price 5x. Revenue doubled. I was undercharging."

Jordan Okonkwo@jordanbuilds

"Gave my notice the same Friday we hit $8K MRR."

Tara Singh@tarasingh_io

"Module 4 alone was worth the entire course. 10 customers in 2 weeks."

Kenji Matsuda@kenjim_dev

"Quit freelancing after 7 years. $2.4K MRR and growing."

Amara Osei@amaraosei

"Non-technical founder here. Built and sold without writing a line of code."

Daniel Park@danielpark_pm

"Left Google after this. Best decision I've made in my career."

Sofia Reyes@sofiareyes_saas

"From idea to $500 MRR in 6 weeks. The validation module is everything."

Marcus Webb@marcuswebb_dev

"First Stripe payment before I had a product. Wild."

Priya Nair@priyanair_pm

"Raised my price 5x. Revenue doubled. I was undercharging."

Jordan Okonkwo@jordanbuilds

"Gave my notice the same Friday we hit $8K MRR."

Tara Singh@tarasingh_io

"Module 4 alone was worth the entire course. 10 customers in 2 weeks."

Kenji Matsuda@kenjim_dev

"Quit freelancing after 7 years. $2.4K MRR and growing."

Amara Osei@amaraosei

"Non-technical founder here. Built and sold without writing a line of code."

Daniel Park@danielpark_pm

"Left Google after this. Best decision I've made in my career."

Sofia Reyes@sofiareyes_saas

"From idea to $500 MRR in 6 weeks. The validation module is everything."

// Real students. Real numbers.

Three founders. Three breakthroughs.

Not cherry-picked success stories. The messy, specific, Stripe-verified kind.

// Free resource

Watch a Free Case Study Breakdown

60-minute teardown of how Marcus went from 0 to first Stripe payment in 11 days.

Watch Free →

Case 1: Validated in a weekend

Marcus Webb

Solo developer, ex-freelancer

// The problem

Marcus had been freelancing for 6 years and had a folder of 12 "someday" SaaS ideas. He kept building features before talking to a single person who might pay.

// Unlocked by

Module 2: The 48-Hour Validation Sprint

// What happened

He picked one idea, ran a 5-person problem interview, and had a $49/month pre-sale signed before writing a single line of product code.

MRR Before

$147

MRR After

Days to First $

"I literally had a Stripe notification before I had a product. That's when it clicked."

— Marcus, after completing the module

// Stripe dashboard — actual screenshot

dashboard.stripe.com

Subscription — Pre-sale (early access)

Jan 14

+$49.00

Subscription — Pre-sale (early access)

Jan 17

+$49.00

Subscription — Pre-sale (early access)

Jan 19

+$49.00

MRR Growth$147 /mo

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Case 2: $1K MRR in 60 days

Priya Nair

Product Manager, big tech → founder

// The problem

Priya had the product instincts and the prototype. She just had no idea how to price it — she was charging $15/month "to be safe" and losing customers who didn't take it seriously.

// Unlocked by

Module 5: Pricing Psychology for SaaS

// What happened

She raised her price from $15 to $79/month, rewrote her positioning around outcomes instead of features, and went from 8 to 21 paying customers in the same 30-day window.

$120

MRR Before

$1,659

MRR After

Days to First $

"Raising my price actually made selling easier. Customers stopped ghosting me after demos."

— Priya, after completing the module

// Stripe dashboard — actual screenshot

dashboard.stripe.com

Subscription — Growth Plan

Feb 2

+$79.00

Subscription — Growth Plan

Feb 8

+$79.00

Subscription × 3 — Growth Plan

Feb 11

+$237.00

MRR Growth$1,659 /mo

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Case 3: $8K MRR → quit day jobs

Jordan & Sam Okonkwo

Two-person team, quit their jobs at $8K MRR

// The problem

Jordan (dev) and Sam (design) had 400 free users and zero revenue. They were terrified of adding a paywall and losing everyone. They'd been "almost launching" paid for 4 months.

// Unlocked by

Module 8: The Revenue Gate — Converting Free to Paid

// What happened

They launched a $49/month paid tier, kept free for under 3 seats, and hit $8,200 MRR in their first paid month. Both gave notice the following Friday.

MRR Before

$8,200

MRR After

Days to First $

"We thought adding a paywall would kill our product. It saved it. Friday I typed my resignation."

— Jordan, after completing the module

// Stripe dashboard — actual screenshot

dashboard.stripe.com

Subscription × 10 — Team Plan

Mar 1

+$490.00

Subscription × 20 — Team Plan

Mar 3

+$980.00

Subscription × 30 — Team Plan

Mar 7

+$1,470.00

MRR Growth$8,200 /mo

W1W2W3W4W5W6W7

Average days from enrollment to first paying customer.

// Across all cohorts · 2024–2026

// 8 modules. ~32 hours. Zero fluff.

The curriculum that ships founders.

Each module ends with a deliverable — not a quiz. You leave with something real: a pre-sale, a pricing page, a paying customer.

Module 01Foundation

The Idea Stress Test

Duration

3 hrs

Most founders spend months on the wrong idea. Learn the 5 questions that separate viable SaaS from expensive hobbies.

// You'll leave with:

Identify your unfair advantage

Map competitor gaps in 2 hours

Write a one-sentence positioning statement

See which track starts here for you

92%

Completion rate. Industry average is 12%.

// Because every module ships a deliverable, not a quiz

// Honest answers

Questions founders actually ask.

Do I need to be technical to take this course?

No. About 30% of our students are non-technical founders. We cover no-code tools, how to hire a first dev, and how to validate before writing a single line. The curriculum adapts to your background.

I've already started building. Is it too late to join?

It's actually the best time. Most students who join mid-build discover they're building the wrong things. The validation and pricing modules alone typically save 3–6 months of wasted work.

How is this different from other SaaS courses?

Every module ends with a deliverable you can ship: a pre-sale email, a pricing page, a customer interview script. We don't teach theory. We track outcomes: average time to first paying customer in our cohorts is 34 days.

What if I only have 5 hours a week?

The course is designed for 5–10 hours per week. The diagnostic you just completed adjusts pacing recommendations. Some of our best results came from founders working 6 hours a week with extreme focus.

Is there a community or is this self-paced solo?

Both. You get access to a cohort Slack channel, weekly office hours, and a peer accountability system. The solo-paced option exists for founders who want to go faster without scheduling constraints.

What's the refund policy?

Complete modules 1 and 2, submit the deliverables, and if you haven't had at least one meaningful conversation with a potential customer, we'll refund in full. We're betting on your execution.

No credit card required

Find your SaaS
starting point.

A 5-question assessment that diagnoses your founder stage, biggest skill gap, and hands you a personalized curriculum — before you spend a dollar.

Personalized curriculum roadmap

Founder stage diagnosis

Your biggest skill gap, named

Find My Starting Point

Takes 60 seconds · Only your name + email at the end

34days

avg to first paying customer

92%

completion rate

$10KMRR

highest cohort outcome

From napkin ideato $10K MRR.

Three founders. Three breakthroughs.

The curriculum that ships founders.

The Idea Stress Test

Questions founders actually ask.

Find your SaaSstarting point.

From napkin idea
to $10K MRR.

Find your SaaS
starting point.